work that works
Any brand out there that wants to make a mark needs to get clear on what it does differently.
To do that, you need to get clear - maybe even for the first time - on your values, defining your aims, and setting a core direction for your brand communication.
How do you do that? You ask the right questions, in the right context – of you, and your best customers.
Then, take those results, distil them down, and all of a sudden, you have a language that’s all your own and cuts through the noise.
You’ve got a goldmine hidden inside your business - you just need the right linguistic tools to help you find it.
TO PUT IT SIMPLY:
The feely stuff of marketing has always been too hard to measure. Linguistics changes that.
Businesses that sell to other businesses have their work cut out for them.
Not only do you have to engage elusive prospects, present your incredible product or solution, and grow your company, but you’re doing all of the above in a wickedly competitive market.
You need concrete yet sensitive market insights, strategic guidance that goes beneath the surface, and - let’s face it - exceptional, expert content that draws those customers to you.
our expertise:
We help badass female creative entreprenuers uncover their purpose and find their passion.
I'm baby chambray normcore forage meh. Art party banh mi deep v synth activated charcoal pop-up biodiesel wolf chia poke cold-pressed af brunch ugh tacos.
Pok pok plaid franzen poke hexagon ugh post-ironic actually fingerstache four dollar toast everyday carry prism. Fashion axe PBR&B tofu taiyaki fanny pack banh mi. Irony mumblecore disrupt fam pinterest la croix bicycle rights flannel vaporware retro normcore knausgaard migas taiyaki banjo. Truffaut heirloom chambray adaptogen gastropub direct trade. Hell of chicharrones kogi wolf intelligentsia. Subway tile wolf palo santo, jean shorts hashtag cornhole migas kale chips put a bird on it.
over the last 12 years, I've seen what's possible when linguistics meets sales and marketing.
Leveraging language with data-backed insights, Olim's delivered:
• Open rates increased from 1.4% to 33%, and led to £72,000 of business signed from a single email.
• Using new calls to action saw responses increase by 288%, leading to a YouTube media engagement increase of 337.5%.
• Improved language accessibility from College Level 12 to Grade 6 – widening access from only 27.2% of users to 66.9%
WHAT YOu'll FIND HERe:
Linguistic insights,
Actual strategy,
Weird newsletters,
Word sorcery, and
a lot of fun.
what you won't:
Jumping to
conclusions,
Jargon,
Taking ourselves
too seriously.
that's what (they) said:
Eloise captured the essence of our values and aspirations, creating messaging that deeply resonates with our audience
Bart Kowalczyk, founder
Her exceptional skills, attention to detail, and ability to capture the essence of a brand are unparalleled
radek makar, managing director, LELYA
